Lens On Wisconsin Hops

The paintbrush of marketing that’s become part of the “Top Chef Effect” is moving over Wisconsin beginning Wednesday evening, March 27th. That’s when the first episode of series 21 airs. It looks like it will feature Wisconsin hops!

Rich Joseph, member of the Wisconsin Hop Exchange and owner/operator of Hop Garden Brewing in Paoli and Evansville, is excited to see what’s revealed. Talking with Pam Jahnke, Joseph says he was initially contacted by staff of the top foodie show via email. “They didn’t say what show they were working with” Joseph says, but he had a feeling it was Top Chef. A group of production staff made it to his hopyard in the Belleville area to observe the fields, and then follow-up with a visit during the harvest and processing stage of the growing season. Wednesday evening, March 27th, Joseph and the rest of the world will find out what they actually use!

In honor of being part of the inaugural show, Joseph will be hosting a “watch party” at both his Paoli and Evansville locations, beginning at 7:30 p.m. Wednesday, March 27th. He’ll supply a beer or soda for anybody that wants to join them – no reservation necessary.